Strativest CapitalSTRATIVEST RESEARCH
Independent research · Est. October 2026
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Stock X-Ray · Industrials · S&P 500 Full Coverage — Phase 1

Rollins (ROL)

X-Ray dated Oct 28, 2026 · Share price as of Oct 28, 2026 intraday, when the valuation snapshot was captured · Financials from SEC filings (EDGAR) · Valuation multiples from a labelled secondary source
The verdict — valuation label: FAIRLY PRICED

Forward P/E is 27.98x against a peer median of 26.23x, a ratio of 1.07x, with trailing P/E 30.99x and PEG 4.06. The ratio sits inside the fair band; growth is above the cluster median but the ratio is not at or below 0.95 and the PEG is far above 1.2, so the undervalued test is not met. Latest-quarter revenue grew +6.2% year over year (PRIMARY, EDGAR). Delivered demand check: the Waste & environmental services group's median growth was +5.4% year over year — demand steady.

28.0×
Forward P/E — price vs next year’s expected earnings (secondary source)
26.2×
Peer median forward P/E — closest comparable companies
31.0×
Trailing P/E — price vs the last twelve months of earnings
4.1×
Price / sales

What would change this label: Move to OVERVALUED if the forward P/E rises to about 30.2x or above (1.15x the peer median) at unchanged estimates, or if revenue growth falls below 3% year over year for two quarters. Move to UNDERVALUED if the forward P/E compresses to about 23.6x or below (0.90x the peer median) while revenue growth stays above 5% year over year.

In simple words

Rollins provides pest control for homes and businesses, mainly through its Orkin brand. Its shares cost a lot for the growth on offer, but similar services companies cost about the same, and its sales are growing a little faster than theirs. Compared with its peers, the shares look fairly priced.

Words we use, in plain English: P/E ratio — the share price divided by earnings per share; how many dollars you pay for one dollar of yearly profit. Forward P/E — the same, using next year’s expected earnings. Free cash flow — cash a company has left after running the business and buying equipment. TTM — the last twelve months. Drawdown — the worst fall from a peak to the low after it.
The share price vs the market — six years
Rollins (ROL)S&P 500 (SPY)
671081491912322021202220232024202520262020-09-012026-10-27

Both lines start at 100 on 2020-09-01. Over the full window Rollins returned -8.44% and the S&P 500 +118.28% (price returns; dividends not reinvested). Worst peak-to-trough fall for Rollins: -54.7% (2026-02-11 to 2026-10-05). Source: Nasdaq official daily history.

What the label rests on

Forward P/E is 27.98x against a peer median of 26.23x, a ratio of 1.07x, with trailing P/E 30.99x and PEG 4.06. The ratio sits inside the fair band; growth is above the cluster median but the ratio is not at or below 0.95 and the PEG is far above 1.2, so the undervalued test is not met. Latest-quarter revenue grew +6.2% year over year (PRIMARY, EDGAR). Delivered demand check: the Waste & environmental services group's median growth was +5.4% year over year — demand steady. The company’s forward P/E is 28.0× against a peer median of 26.2×. Its own history: UNVERIFIED — no sourced range available. Sector demand read: Delivered demand check: the Waste & environmental services group's median latest-quarter revenue growth was 5.4% year over year (SEC filings) — demand steady. This company grew 6.2%, above the group. Latest-quarter sales growth was +6.2% versus a year earlier (SEC filings).

CompanyPrice (Oct 28, 2026)Forward P/ETrailing P/E
Rollins (ROL)$33.7728.0×31.0×
VLTO—22.7×25.9×
RSG—30.8×33.3×
WM—26.2×30.2×
Peer median26.2×

Multiples: stockanalysis.com (SECONDARY, S&P Global data), fetched Oct 28, 2026. Peer set chosen by sector; the median is the middle value of the set. The label and its numbers were recorded in the programme’s label registry on Oct 28, 2026 and will be scored at 6 and 12 months.

Sales, profit and cash

Sales and profit each quarter
SalesNet income (profit)
$0B$0B$1B$1BSep 2020Sep 2021Sep 2022Sep 2023Sep 2024Sep 2025Sep 2026

This company does not report a gross-profit line in its SEC facts (normal for banks, payment networks and some health insurers), so profit is shown as net income instead — gross margin is marked UNVERIFIED-absent rather than estimated.

Cash left over each quarter (free cash flow)
PositiveNegative
$-0B$0B$0BSep 2020Sep 2021Sep 2022Sep 2023Sep 2024Sep 2025Sep 2026

Free cash flow = cash from operations minus spending on plant and equipment, both from the company’s SEC cash-flow statement. Gaps are quarters where that spending line is not separately tagged in the filings — shown as gaps, never estimated.

QuarterSalesGross marginNet incomeEPS (GAAP, diluted)Free cash flow
Q/E Sep 2026
2026-09-30
$1.1B—$158M0.33$235M
Q/E Jun 2026
2026-06-30
$1.1B—$144M0.30$166M
Q/E Mar 2026
2026-03-31
$906M—$108M0.22$111M
Q/E Dec 2025
2025-12-31
$913M—$116M—$159M
Q/E Sep 2025
2025-09-30
$1.0B—$164M0.34$183M
Q/E Jun 2025
2025-06-30
$1000M—$141M0.29$168M
Q/E Mar 2025
2025-03-31
$823M—$105M0.22$140M
Q/E Dec 2024
2024-12-31
$832M—$106M—$184M
Q/E Sep 2024
2024-09-30
$916M—$137M0.28$139M
Q/E Jun 2024
2024-06-30
$892M—$129M0.27$136M
Q/E Mar 2024
2024-03-31
$748M—$94M0.19$120M
Q/E Dec 2023
2023-12-31
$754M—$109M—$142M

The last twelve reported quarters. Full 25-quarter history sits in the data pack behind this page. A dash means the figure is not tagged as a standalone quarter in the company’s SEC facts (the usual case is the fourth quarter, which many companies only report inside the full-year filing) — it is missing, not zero.

Earnings: getting better or worse?

Each box is one quarter’s earnings per share (EPS). Green means EPS was higher than the same quarter a year earlier; red means lower; a dash means the figure is not tagged in the filings.

Dec 2022
—
Mar 2023
0.18
Jun 2023
0.22
Sep 2023
0.26
Dec 2023
—
Mar 2024
0.19
Jun 2024
0.27
Sep 2024
0.28
Dec 2024
—
Mar 2025
0.22
Jun 2025
0.29
Sep 2025
0.34
Dec 2025
—
Mar 2026
0.22
Jun 2026
0.30
Sep 2026
0.33

Basis: GAAP diluted EPS from SEC company facts, compared with the same quarter a year earlier.

Key facts

ItemValue
Company (legal name in filings)ROLLINS INC
Chief executiveJerry E. Gahlhoff, Jr. (source: https://en.wikipedia.org/wiki/Rollins,_Inc.)
SectorIndustrials — Environmental & Facilities Services — provides pest control services to homes and businesses, mainly through Orkin
Share price (Oct 28, 2026)$33.77
Market value (market cap)$16.3B — share price times shares outstanding of 478,045,280 (SEC filings; SEC EDGAR dei EntityCommonStockSharesOutstanding (latest))
Sales, last twelve months$4.0B
Net income, last twelve months$526M
Free cash flow, last twelve months$672M
Latest reported quarterQ/E Sep 2026 (of 25 quarters in the data pack)
Six-year price return vs S&P 500-8.44% vs +118.28%
Worst peak-to-trough fall-54.7% (2026-02-11 to 2026-10-05)

What we could not verify

  • Gross profit / gross margin: not tagged as a standalone line in this company's EDGAR company facts (common for banks, payment networks and some healthcare payers) — shown as UNVERIFIED-absent; the page charts revenue and net income instead.
  • TTM GAAP diluted EPS could not be summed from company facts because at least one of the last four quarters (typically Q4) has no standalone tagged EPS; trailing P/E is therefore taken from the labelled secondary source in valuation_label.md.
  • Own-history P/E (5-year median): not computed in the Phase 1 batch — UNVERIFIED
  • Guidance record (each quarter scored against the guidance the company gave the quarter before) is not yet compiled for this company — it is a Phase 2 layer. The earnings strip below therefore uses reported EPS versus a year earlier, which is fully sourced from filings.

The IT factor — the most exciting thing the market is overlooking — is not assessed on an X-Ray page. It belongs to the Deep Dive (Phase 2), where it gets the evidence standard it needs. Leadership-era scoring (the six years split by chief executive) is likewise a Phase 2 layer; this page names the current chief executive only, from a sourced profile.

Sources

  • SEC EDGAR submissions — Filing index; company legal name. https://data.sec.gov/submissions/CIK0000084839.json
  • SEC EDGAR company facts — Quarterly financial spine: revenue, gross profit, net income, GAAP diluted EPS, operating cash flow, PP&E capex, buybacks, dividends, diluted shares. https://data.sec.gov/api/xbrl/companyfacts/CIK0000084839.json
  • Nasdaq official daily history — Daily closes for the company; SPY (assetclass=etf) saved as raw/nasdaq_spy_raw.json over identical dates. https://api.nasdaq.com/api/quote/ROL/historical?assetclass=stocks
  • Valuation multiples and peer figures — stockanalysis.com (SECONDARY, S&P Global data), fetched Oct 28, 2026; see valuation_label.md in the data pack.

Conventions: earliest-filed value per period, as first reported; cash-flow years-to-date differenced quarter by quarter; EPS never differenced; free cash flow = operating cash flow minus plant-and-equipment spending. This page is a dated snapshot — updates are new versions, never silent edits.

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