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Independent research · Est. October 2026
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Stock X-Ray · Consumer Staples · S&P 500 Full Coverage — Phase 1

Monster Beverage (MNST)

X-Ray dated Oct 28, 2026 · Share price as of Oct 28, 2026 intraday, when the valuation snapshot was captured · Financials from SEC filings (EDGAR) · Valuation multiples from a labelled secondary source
The verdict — valuation label: BUBBLE

Forward P/E is 37.05x against a peer median of 14.28x, a ratio of 2.59x — more than two and a half times the peer median — with trailing P/E 42.10x and PEG 3.26. Latest-quarter revenue grew 20.2% year over year (PRIMARY, EDGAR), fast growth, but at a PEG of 3.26 the price only makes sense if that pace accelerates further and holds for years. Delivered demand check: the Beverages & tobacco group's median growth was 5.8% — demand steady across the group, so the price rests on this one company sustaining exceptional growth, not on a rising market.

37.0×
Forward P/E — price vs next year’s expected earnings (secondary source)
14.3×
Peer median forward P/E — closest comparable companies
42.1×
Trailing P/E — price vs the last twelve months of earnings
9.7×
Price / sales

What would change this label: Move to OVERVALUED if the forward P/E compresses to about 28.6x or below (2.00x the peer median) at unchanged estimates. Move to FAIRLY PRICED if the forward P/E falls to about 16.4x or below (1.15x the peer median), or if earnings growth rises enough to bring the PEG to about 1.5 or below while revenue growth stays above 20% year over year for two quarters.

In simple words

Monster sells energy drinks, and its sales are growing very fast — about 20% in the latest quarter. Even so, its shares cost more than two and a half times what similar drinks companies cost per dollar of expected profit. The price only works if growth gets even faster and stays there for years, which makes it a bubble price.

Words we use, in plain English: P/E ratio — the share price divided by earnings per share; how many dollars you pay for one dollar of yearly profit. Forward P/E — the same, using next year’s expected earnings. Free cash flow — cash a company has left after running the business and buying equipment. TTM — the last twelve months. Drawdown — the worst fall from a peak to the low after it.
The share price vs the market — six years
Monster Beverage (MNST)S&P 500 (SPY)
741171612042472021202220232024202520262020-09-012026-10-27

Both lines start at 100 on 2020-09-01. Over the full window Monster Beverage returned +114.24% and the S&P 500 +118.28% (price returns; dividends not reinvested). Worst peak-to-trough fall for Monster Beverage: -26.6% (2021-08-10 to 2022-03-08). Source: Nasdaq official daily history.

What the label rests on

Forward P/E is 37.05x against a peer median of 14.28x, a ratio of 2.59x — more than two and a half times the peer median — with trailing P/E 42.10x and PEG 3.26. Latest-quarter revenue grew 20.2% year over year (PRIMARY, EDGAR), fast growth, but at a PEG of 3.26 the price only makes sense if that pace accelerates further and holds for years. Delivered demand check: the Beverages & tobacco group's median growth was 5.8% — demand steady across the group, so the price rests on this one company sustaining exceptional growth, not on a rising market. The company’s forward P/E is 37.0× against a peer median of 14.3×. Its own history: UNVERIFIED — no sourced range available. Sector demand read: Delivered demand check: the Beverages & tobacco group's median latest-quarter revenue growth was 5.8% year over year (SEC filings) — demand steady. Monster grew far faster than that group pace at 20.2%, but its share price assumes even that exceptional pace speeds up. Latest-quarter sales growth was +20.2% versus a year earlier (SEC filings).

CompanyPrice (Oct 28, 2026)Forward P/ETrailing P/E
Monster Beverage (MNST)$45.4837.0×42.1×
MO$73.6812.8×15.5×
KDP$34.6814.3×35.0×
BF.B$28.2116.5×18.2×
STZ$130.4811.0×11.7×
PEP$132.5615.7×16.7×
Peer median14.3×

Multiples: stockanalysis.com (SECONDARY, S&P Global data), fetched Oct 28, 2026. Peer set chosen by sector; the median is the middle value of the set. The label and its numbers were recorded in the programme’s label registry on Oct 28, 2026 and will be scored at 6 and 12 months.

Sales, profit and cash

Sales each quarter, and the gross margin
SalesGross margin (right axis)
$0B$1B$2B$3B0%35%71%Sep 2020Sep 2021Sep 2022Sep 2023Sep 2024Sep 2025Jun 2026

Gross margin = gross profit divided by sales, from SEC filings.

Cash left over each quarter (free cash flow)
PositiveNegative
$-1B$0B$1BSep 2020Sep 2021Sep 2022Sep 2023Sep 2024Sep 2025Jun 2026

Free cash flow = cash from operations minus spending on plant and equipment, both from the company’s SEC cash-flow statement. Gaps are quarters where that spending line is not separately tagged in the filings — shown as gaps, never estimated.

QuarterSalesGross marginNet incomeEPS (GAAP, diluted)Free cash flow
Q/E Jun 2026
2026-06-30
$2.5B56.0%$585M—$461M
Q/E Mar 2026
2026-03-31
$2.4B55.0%$569M—$584M
Q/E Dec 2025
2025-12-31
$2.1B55.5%$449M—$351M
Q/E Sep 2025
2025-09-30
$2.2B55.7%$524M—$702M
Q/E Jun 2025
2025-06-30
$2.1B55.7%$489M—$435M
Q/E Mar 2025
2025-03-31
$1.9B56.5%$443M—$479M
Q/E Dec 2024
2024-12-31
$1.8B55.3%$271M—$370M
Q/E Sep 2024
2024-09-30
$1.9B53.1%$371M—$571M
Q/E Jun 2024
2024-06-30
$1.9B53.6%$425M—$377M
Q/E Mar 2024
2024-03-31
$1.9B54.1%$442M—$346M
Q/E Dec 2023
2023-12-31
$1.7B54.2%$367M—$323M
Q/E Sep 2023
2023-09-30
$1.9B53.0%$453M—$492M

The last twelve reported quarters. Full 24-quarter history sits in the data pack behind this page. A dash means the figure is not tagged as a standalone quarter in the company’s SEC facts (the usual case is the fourth quarter, which many companies only report inside the full-year filing) — it is missing, not zero.

Earnings: getting better or worse?

Each box is one quarter’s earnings per share (EPS). Green means EPS was higher than the same quarter a year earlier; red means lower; a dash means the figure is not tagged in the filings.

Sep 2022
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Dec 2022
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Mar 2023
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Jun 2023
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Sep 2023
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Dec 2023
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Mar 2024
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Jun 2024
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Sep 2024
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Dec 2024
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Mar 2025
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Jun 2025
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Sep 2025
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Dec 2025
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Mar 2026
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Jun 2026
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Basis: GAAP diluted EPS from SEC company facts, compared with the same quarter a year earlier.

Key facts

ItemValue
Company (legal name in filings)Monster Beverage Corp
Chief executiveHilton Schlosberg (source: https://www.marketbeat.com/earnings/reports/2026-8-6-monster-beverage-co-stock/)
SectorConsumer Staples — Soft Drinks & Non-alcoholic Beverages — sells Monster energy drinks and other energy and non-alcoholic beverages
Share price (Oct 28, 2026)$45.48
Market value (market cap)$89.0B — share price times shares outstanding of 1,959,051,764 (SEC filings; SEC EDGAR dei EntityCommonStockSharesOutstanding (latest))
Sales, last twelve months$9.2B
Net income, last twelve months$2.1B
Free cash flow, last twelve months$2.1B
Latest reported quarterQ/E Jun 2026 (of 24 quarters in the data pack)
Six-year price return vs S&P 500+114.24% vs +118.28%
Worst peak-to-trough fall-26.6% (2021-08-10 to 2022-03-08)

What we could not verify

  • TTM GAAP diluted EPS could not be summed from company facts because at least one of the last four quarters (typically Q4) has no standalone tagged EPS; trailing P/E is therefore taken from the labelled secondary source in valuation_label.md.
  • Market value uses a split-adjusted share count: Monster Beverage completed a 2-for-1 stock split (100% stock dividend) with split-adjusted trading from August 11, 2026; the EDGAR dei shares-outstanding count dated July 31, 2026 predates the distribution and was doubled for the market-value calculation. Per-share earnings figures in filings made before the split are pre-split amounts.
  • Own-history P/E range not yet compiled for this company in the Phase 1 batch run; the label rests on peer-median, growth and PEG evidence.
  • Share count is split-adjusted for the 2-for-1 split of August 2026; per-share figures in earlier filings are pre-split amounts.
  • Guidance record (each quarter scored against the guidance the company gave the quarter before) is not yet compiled for this company — it is a Phase 2 layer. The earnings strip below therefore uses reported EPS versus a year earlier, which is fully sourced from filings.

The IT factor — the most exciting thing the market is overlooking — is not assessed on an X-Ray page. It belongs to the Deep Dive (Phase 2), where it gets the evidence standard it needs. Leadership-era scoring (the six years split by chief executive) is likewise a Phase 2 layer; this page names the current chief executive only, from a sourced profile.

Sources

  • SEC EDGAR submissions — Filing index; company legal name. https://data.sec.gov/submissions/CIK0000865752.json
  • SEC EDGAR company facts — Quarterly financial spine: revenue, gross profit, net income, GAAP diluted EPS, operating cash flow, PP&E capex, buybacks, dividends, diluted shares. https://data.sec.gov/api/xbrl/companyfacts/CIK0000865752.json
  • Nasdaq official daily history — Daily closes for the company; SPY (assetclass=etf) saved as raw/nasdaq_spy_raw.json over identical dates. https://api.nasdaq.com/api/quote/MNST/historical?assetclass=stocks
  • Valuation multiples and peer figures — stockanalysis.com (SECONDARY, S&P Global data), fetched Oct 28, 2026; see valuation_label.md in the data pack.

Conventions: earliest-filed value per period, as first reported; cash-flow years-to-date differenced quarter by quarter; EPS never differenced; free cash flow = operating cash flow minus plant-and-equipment spending. This page is a dated snapshot — updates are new versions, never silent edits.

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