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Independent research · Est. October 2026
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Stock X-Ray · Consumer Staples · S&P 500 Full Coverage — Phase 1

Kraft Heinz (KHC)

X-Ray dated Oct 28, 2026 · Share price as of Oct 28, 2026 intraday, when the valuation snapshot was captured · Financials from SEC filings (EDGAR) · Valuation multiples from a labelled secondary source
The verdict — valuation label: OVERVALUED

Forward P/E is 12.01x against a peer median of 12.45x, a ratio of 0.96x — inside the 0.90–1.15 fair range on the multiple alone — with trailing P/E and PEG not reported (shown as n/a on the statistics page). Latest-quarter revenue fell 1.4% year over year (PRIMARY, EDGAR): growth at or below zero moves the label to OVERVALUED despite the near-median multiple. Delivered demand check: the packaged foods, meats & agriculture group's median growth was 5.8% year over year — demand steady across the group, while Kraft Heinz itself is shrinking.

12.0×
Forward P/E — price vs next year’s expected earnings (secondary source)
12.4×
Peer median forward P/E — closest comparable companies
—
Trailing P/E — price vs the last twelve months of earnings
1.1×
Price / sales

What would change this label: Move to FAIRLY PRICED if revenue growth returns above 0% year over year for two quarters at a forward P/E no higher than about 14.3x (1.15x the peer median). Move to UNDERVALUED if growth turns positive and the forward P/E also compresses to about 11.2x or below (0.90x the peer median).

In simple words

Kraft Heinz sells packaged foods, sauces and condiments found in most supermarkets. Its shares cost about the same as similar food companies, but its sales are shrinking while rivals grow. An average price for a shrinking business makes the shares look overvalued.

Words we use, in plain English: P/E ratio — the share price divided by earnings per share; how many dollars you pay for one dollar of yearly profit. Forward P/E — the same, using next year’s expected earnings. Free cash flow — cash a company has left after running the business and buying equipment. TTM — the last twelve months. Drawdown — the worst fall from a peak to the low after it.
The share price vs the market — six years
Kraft Heinz (KHC)S&P 500 (SPY)
50961421872332021202220232024202520262020-09-012026-10-27

Both lines start at 100 on 2020-09-01. Over the full window Kraft Heinz returned -29.53% and the S&P 500 +118.28% (price returns; dividends not reinvested). Worst peak-to-trough fall for Kraft Heinz: -52.4% (2021-05-24 to 2026-03-23). Source: Nasdaq official daily history.

What the label rests on

Forward P/E is 12.01x against a peer median of 12.45x, a ratio of 0.96x — inside the 0.90–1.15 fair range on the multiple alone — with trailing P/E and PEG not reported (shown as n/a on the statistics page). Latest-quarter revenue fell 1.4% year over year (PRIMARY, EDGAR): growth at or below zero moves the label to OVERVALUED despite the near-median multiple. Delivered demand check: the packaged foods, meats & agriculture group's median growth was 5.8% year over year — demand steady across the group, while Kraft Heinz itself is shrinking. The company’s forward P/E is 12.0× against a peer median of 12.4×. Its own history: UNVERIFIED — no sourced range available. Sector demand read: Delivered demand check: the packaged foods, meats & agriculture group's median latest-quarter revenue growth was 5.8% year over year (SEC filings) — demand steady. Kraft Heinz fell 1.4%, behind that pace. Latest-quarter sales growth was -1.4% versus a year earlier (SEC filings).

CompanyPrice (Oct 28, 2026)Forward P/ETrailing P/E
Kraft Heinz (KHC)$23.8912.0×—
TSN$55.6216.0×34.4×
BG$101.109.7×19.7×
ADM$77.4313.1×21.2×
GIS$33.1610.7×—
SJM$125.2412.4×58.3×
Peer median12.4×

Multiples: stockanalysis.com (SECONDARY, S&P Global data), fetched Oct 28, 2026. Peer set chosen by sector; the median is the middle value of the set. The label and its numbers were recorded in the programme’s label registry on Oct 28, 2026 and will be scored at 6 and 12 months.

Sales, profit and cash

Sales each quarter, and the gross margin
SalesGross margin (right axis)
$0B$3B$6B$8B0%22%44%Sep 2020Sep 2021Sep 2022Sep 2023Sep 2024Sep 2025Jun 2026

Gross margin = gross profit divided by sales, from SEC filings.

Cash left over each quarter (free cash flow)
PositiveNegative
$-3B$0B$3BSep 2020Sep 2021Sep 2022Sep 2023Sep 2024Sep 2025Jun 2026

Free cash flow = cash from operations minus spending on plant and equipment, both from the company’s SEC cash-flow statement. Gaps are quarters where that spending line is not separately tagged in the filings — shown as gaps, never estimated.

QuarterSalesGross marginNet incomeEPS (GAAP, diluted)Free cash flow
Q/E Jun 2026
2026-06-27
$6.3B32.4%$-5.5B-4.60$893M
Q/E Mar 2026
2026-03-28
$6.0B36.7%$798M0.67$766M
Q/E Dec 2025
2025-12-27
$6.4B32.6%$651M—$1.2B
Q/E Sep 2025
2025-09-27
$6.2B31.9%$615M0.52$986M
Q/E Jun 2025
2025-06-28
$6.4B34.4%$-7.8B-6.60$1.0B
Q/E Mar 2025
2025-03-29
$6.0B34.4%$712M0.59$482M
Q/E Dec 2024
2024-12-28
$6.6B34.1%$2.1B—$1.1B
Q/E Sep 2024
2024-09-28
$6.4B34.2%$-290M-0.24$849M
Q/E Jun 2024
2024-06-29
$6.5B35.4%$102M0.08$693M
Q/E Mar 2024
2024-03-30
$6.4B35.0%$801M0.66$477M
Q/E Dec 2023
2023-12-30
$6.9B33.8%$757M—$1.1B
Q/E Sep 2023
2023-09-30
$6.6B34.0%$262M0.21$765M

The last twelve reported quarters. Full 24-quarter history sits in the data pack behind this page. A dash means the figure is not tagged as a standalone quarter in the company’s SEC facts (the usual case is the fourth quarter, which many companies only report inside the full-year filing) — it is missing, not zero.

Earnings: getting better or worse?

Each box is one quarter’s earnings per share (EPS). Green means EPS was higher than the same quarter a year earlier; red means lower; a dash means the figure is not tagged in the filings.

Sep 2022
0.35
Dec 2022
—
Apr 2023
0.68
Jul 2023
0.81
Sep 2023
0.21
Dec 2023
—
Mar 2024
0.66
Jun 2024
0.08
Sep 2024
-0.24
Dec 2024
—
Mar 2025
0.59
Jun 2025
-6.60
Sep 2025
0.52
Dec 2025
—
Mar 2026
0.67
Jun 2026
-4.60

Basis: GAAP diluted EPS from SEC company facts, compared with the same quarter a year earlier.

Key facts

ItemValue
Company (legal name in filings)Kraft Heinz Co
Chief executiveSteve Cahillane (source: https://en.wikipedia.org/wiki/Kraft_Heinz_Company)
SectorConsumer Staples — Packaged Foods & Meats — sells packaged foods, sauces, cheese and condiments
Share price (Oct 28, 2026)$23.89
Market value (market cap)$28.5B — share price times shares outstanding of 1,185,823,758 (SEC filings; SEC EDGAR dei EntityCommonStockSharesOutstanding (latest))
Sales, last twelve months$24.9B
Net income, last twelve months$-3.4B
Free cash flow, last twelve months$3.8B
Latest reported quarterQ/E Jun 2026 (of 24 quarters in the data pack)
Six-year price return vs S&P 500-29.53% vs +118.28%
Worst peak-to-trough fall-52.4% (2021-05-24 to 2026-03-23)

What we could not verify

  • TTM GAAP diluted EPS could not be summed from company facts because at least one of the last four quarters (typically Q4) has no standalone tagged EPS; trailing P/E is therefore taken from the labelled secondary source in valuation_label.md.
  • Own-history P/E range not yet compiled for this company in the Phase 1 batch run; the label rests on peer-median, growth and PEG evidence.
  • PE Ratio and PEG Ratio shown as n/a on statistics page
  • Guidance record (each quarter scored against the guidance the company gave the quarter before) is not yet compiled for this company — it is a Phase 2 layer. The earnings strip below therefore uses reported EPS versus a year earlier, which is fully sourced from filings.

The IT factor — the most exciting thing the market is overlooking — is not assessed on an X-Ray page. It belongs to the Deep Dive (Phase 2), where it gets the evidence standard it needs. Leadership-era scoring (the six years split by chief executive) is likewise a Phase 2 layer; this page names the current chief executive only, from a sourced profile.

Sources

  • SEC EDGAR submissions — Filing index; company legal name. https://data.sec.gov/submissions/CIK0001637459.json
  • SEC EDGAR company facts — Quarterly financial spine: revenue, gross profit, net income, GAAP diluted EPS, operating cash flow, PP&E capex, buybacks, dividends, diluted shares. https://data.sec.gov/api/xbrl/companyfacts/CIK0001637459.json
  • Nasdaq official daily history — Daily closes for the company; SPY (assetclass=etf) saved as raw/nasdaq_spy_raw.json over identical dates. https://api.nasdaq.com/api/quote/KHC/historical?assetclass=stocks
  • Valuation multiples and peer figures — stockanalysis.com (SECONDARY, S&P Global data), fetched Oct 28, 2026; see valuation_label.md in the data pack.

Conventions: earliest-filed value per period, as first reported; cash-flow years-to-date differenced quarter by quarter; EPS never differenced; free cash flow = operating cash flow minus plant-and-equipment spending. This page is a dated snapshot — updates are new versions, never silent edits.

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